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ABOUT OSNAT (OS) BENARI

i.e. What you'll read on LinkedIn

Osnat is a product leader, strategist, and builder and an active advisor and coach for startups and young professionals.


Over her twenty-plus-year career in product management, she cofounded Dragons Can Fly, a Web3 product strategy and design agency, and led product partnerships for BBG Ventures and product and innovation groups for AOL Studios and Verizon. As part of the founding team at WeWork Labs, she helped build the company’s physical and digital experiences, and she most recently served as senior vice president of Product Management at Diligent.


Osnat was one of the product-led-growth top 25 influencers and currently serves on the advisory board for Audioburst and for Computer Science at Hunter College, and is an alumni committee member at the American Friends of Tel Aviv University.


She’s an advocate for resilience and mental health in the workplace and a founding member of Chief, a network focused on connecting and supporting women executive leaders.


Starting from Scratch is her first book.

 
 

MY STARTING FROM SCRATCH

How I Got Here

I knew from a very young age that writing would always play an important part of my life. As a kid, I was writing stories and poems and at the age of 14, I won a teen magazine writing competition which landed me a job working for them. I was writing magazine articles and lead their celebrity gossip column. Later, I also had my own column in a local newspaper. 

At the age of 18, I auditioned for the IDF radio station and two IDF newspapers but the army had different plans for me and I was drafted to a different unit.


My first job after the army was at a professional college and I wrote several books for them: Tips and Tricks for Microsoft Office, Advanced Excel Formulas, and Basic Programming Guide for MS-Access. Yes, that was long ago. 


I never got back to my dream to be a journalist. I have never written since. Till now.


The writing process was like good medicine for me. Reliving stories of my career and others' and seeing how we prevail. Always.  

I hope you enjoy this book, and that you too heal, get back on your feet and start from scratch.

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